How Should a Business Bro Dress?

Reporting here from the Hot Tub Time Machine, dial set to 2010. Business analysts and those with even a passing interest in men’s wear will remember that as the year when Suit Supply became a worldwide phenomenon. It was also when, for the first time, novel technology enabled men to customize their own suits online without having to submit to pesky nuisances like tailors or the bother of going into a store.

Far from dressing much differently than they had before Covid-19 sent workers scattering to the security of bedroom work spaces, finance bros, as it turns out, were dressed much as people holding those same jobs might have done when Barack Obama occupied the White House.
(Read more at The New York Times.)