How Small Retailers Are Doing Amazon Prime Day Amid COVID-19 Pandemic
Oct 14, 2020
Amazon’s annual two-day Prime Day sales event kicks off on Tuesday, Oct. 13 after the coronavirus pandemic delayed the event for months. For the more than 1.7 million small- and medium-sized businesses around the world that sell their products on Amazon, the massive annual shopping event could help provide a boost in a year that’s been racked with uncertainty as a result of Covid-19. Prime Day, which dates back to 2015 and typically runs in mid-July, begins at midnight on Tuesday and runs through Oct. 14. During that time, the e-commerce giant could generate nearly $10 billion in global sales, according to an estimate from research company eMarketer. Read more at CNBC.