How Subscriptions Are Creating Winners And Losers In Retail

by MR Magazine Staff

Consumers haven’t always shopped in mega-malls, retail centers, and supermarkets. Before everything became available in a single place, many people had the staples that they used on a regular basis — eggs, milk, meat — delivered routinely to their homes by specialty purveyors. Big box retailers did away with this model decades ago, the result of their lower-cost real estate, which enabled both better pricing and greater selection. Today the retail center model has taken one of its primary benefits — choice — to the extreme. Now consumers have so many options in every category that many are craving a way to combat their choice paralysis. Read more at Harvard Business Review.