How The Menswear Plus Size Market Is Gaining Momentum
by MR Magazine Staff
Oct 03, 2019
Asos and Boohoo were two of the first fashion-forward mass-market online retailers to invest in the men’s plus size market in 2016 and 2017, respectively. EDITED analyzes how their offerings have changed over the last year and how this compares to brands that solely offer larger sizing. Read more at Fashion United.
We’ve found this to be true in our business, too. We previously stopped at XL in short sizes and last year went up to 3XL in short sizes. This year we are adding 4XL. In suits and sportcoats we topped out at 46 short and extra short a decade ago. 5 years ago, we went up to 50 short and extra short. Last year year we added 52 short and extra short and this year we are adding 54 short and extra short. Naturally we added dress shirts going up to a 19.5 neck.