How This Marketing Company Is Powering Allbirds And Warby Parker
Building a client roster of fast-growing companies doesn’t happen without some fast growth of your own. Just ask the co-founders of Grin, a marketing software company founded in 2014 that helps direct-to-consumer companies, including Allbirds and Warby Parker, organize, track, and execute influencer marketing campaigns. As consumers increasingly turn to social media rather than TV for entertainment, the opportunity for brands to monetize content created in partnership with influencers has grown dramatically. Sacramento-based Grin tripled year-over-year revenue this year, and on Wednesday announced a $110 million Series B funding round, its largest to date. Led by Lone Pine Capital, a hedge fund that invests in both private and public companies, the funding values Grin at $910 million. For Grin, one of the keys to fetching a nearly $1 billion valuation was seeking capital at the right time. Read more at Inc.
