2020’s viral content nucleus TikTok has spawned a fresh fashion oddity. This time, a monotonous voiceover guides content creators as they do their best DIY impression of a Gucci fit. The challenge hinges on the design tropes of Gucci under the creative helm of Alessandro Michele, i.e. colorful turtlenecks, egregious layering, gender non-conformity, and naturally, a silky headscarf. See more at Highsnobiety.