How to make a purpose-driven clothing brand

If you’ve looked around and seen what’s going on in the past few months, you’ve realized shit needs to change. We need to assess ourselves, our companies, our values, and how we operate. Who am I? I’m Joseph Keefer, born in DC, raised in the shadow of the city’s hardcore music scene; I’m purpose-driven with a strong DIY background. I’ve spent 15 years in the fashion industry, mostly in the menswear world, designing, selling, buying, etc. I’ve worked with the likes of Ssense, Saint Laurent, Robert Geller, Barneys NY, Deveaux NY, Earnest Sewn, GHSTS, and others. Currently, I have a consulting firm in New York, KFR Studio, which provides end-to-end fashion solutions for brands and designers. Read more at Highsnobiety.