How To Personalize The Retail Experience With Data
Leading retailers have made great strides in becoming omni-channel, multi-channel marketing experts. Reaching consumers across multiple channels, having a strong digital presence, engaging on social platforms, and embracing mobile continue to be key themes in targeting today’s shopper. However, being present across a myriad of channels is no longer enough to entice consumers who expect more from brands. Consumers want and demand personalized communications if they are to give up their hard-earned dollars.
Consumers expect retailers to know their preferences and interests. A recent Infosys survey reported that 78% of consumers are more likely to be a repeat customer if a retailer provides them with targeted, personalized offers. And if a consumer does not receive a personalized experience, the CMO Council reported that more than half of consumers will end their loyalties to retailers who do not give tailored, relevant offers. Consumers are also willing to pay more when retailers deliver. According to a RightNow Customer Impact Report, 86% of consumers will pay up to 25% more for a better customer experience. Read more at Customer Think.
