Times are tough for middle-class retailers. Physical retail has struggled throughout the Covid-19 pandemic while online competitors have thrived. At the same time, with income inequality expanding, what Deloitte calls “the great retail bifurcation” is boosting both luxury retailers and budget stores while the middle falls away. For retailers struggling to hold a place in the middle in the face of a rapidly changing market and the ongoing shift to online shopping, bold new approaches are needed. The future doesn’t have to be bleak for physical retail — as long as we’re ready to take decisive action and execute on a strategy to put experience first. Read more at Forbes.