How To Use Instagram To Become The Next Breakout Brand

by MR Magazine Staff

What do LA-based brand Cult Gaia, London’s Rixo and Copenhagen’s Ganni have in common? They all found fame – and fortune – thanks to their Instagram profiles. While consumers look to Instagram for styling inspiration and the latest must-haves, fashion’s most influential tastemakers – buyers, editors and celebrity stylists included – are using the app to scout new talent. Here, three experts with an eye for the next big thing tell Vogue what makes them stop scrolling, and take a second look. Read more at Vogue.