The past two recessions have shaped key sectors of the fashion industry over the past 15 years. The 2007 financial crisis accelerated the rise of fast fashion among millennials much the same way that the coronavirus recession heightened a shift toward the secondhand clothing market among Gen Z. While both generations shop in both markets, each served as the trendsetters during the economic downturns they came of age in.
In her new book, “Dress Code: Unlocking Fashion From the New Look to Millennial Pink,” Elle fashion features director Véronique Hyland explores how fast fashion emerged as the norm for millennial shoppers in the post-Great Recession era. Read more at Business Insider.