How Vans Became The Brand That Can Do No Wrong

by MR Magazine Staff

Most sneaker brands have a founding myth — the Nike waffle iron, the adidas Olympic spikes. From these improbable stories come the totems of our time. And then there’s Vans. In a small California workshop, two brothers with a passion for skating laid the foundation for what has become a pillar of youth culture. Vans shoes aren’t just desirable — they’re authentic. And more impressively, authentically everywhere. From skate parks to mosh pits to colette Paris, Vans — both the shoes and the brand — simply belongs. And that belonging puts shoes on feet. Read more at Highsnobiety.