by Stephen Garner
Kylian Mbappé

Hublot has teamed up with digital experience agency Huge to launch a brand-new podcast series on Aptly titled “Hublot Fusion Podcast,” the podcast premiered on Wednesday, May 12th with French professional footballer Kylian Mbappé as the first guest.

The inaugural season of the podcast series includes 12 episodes featuring interviews with footballing legends, friends, and ambassadors of Hublot, including Kylian Mbappé, Xherdan Shaqiri, Kevin Pietersen, Usain Bolt, and Pelé, and is hosted by French sports broadcast journalist Anne-Laure Bonnet.

Hublot enlisted Huge to develop the concept, structure, and visual identity of the podcast. The concept is called “the values of victory” and identifies the 12 universal values of victory – solidarity, union, passion, commitment, inclusion, equality, friendship, justice, respect, fair play, tolerance, and sharing – which underpins each guest interview in the series. The visual identity graphically explores soundwaves as a mechanism to lay the foundation for what will become a long-term podcast platform for the Swiss watchmaking manufacturer.

This new podcast launch complements the limited release of Hublot’s “Big Bang e UEFA Euro 2020” connected watch piece, an enhanced version of the brand’s 2018 model, timed to the kick-off of UEFA EURO 2020.

The bezel on the Big Bang e watch sports is the colors of the flags of the 12 nations initially planned to host. Aesthetically, it features the attributes of the brand’s iconic Big Bang model. It is available in a 42mm case in Black Magic. The sapphire crystal means the AMOLED high definition touchscreen is easy to use while, just like a mechanical watch, the push-button on the rotary crown is used to activate its functions.

The complex electronic module operates on WearOS by Google software, which has been adapted and perfected to meet Hublot’s requirements, notably via an app specially dedicated to football which enables users to follow the competition in real-time. Amongst the features of this watch, in addition, of course, to following the timing of the matches with timekeeping, half-time, extra time, and the end of the match, the Big Bang e also notifies the wearer of cards awarded, player substitutions, penalties, and goals. There is also the option to view information on the team line-ups, the players’ rankings, and their position on the field. Moreover, users will also be able to download, free of charge, dials in the color of their country exclusively developed for the Big Bang e from the Google Play Store. In addition, as well as the magnificent rubber strap with titanium deployant buckle clasp supplied as standard, fans will have the opportunity to purchase other straps in the colors of their favorite teams. These will be easily interchangeable thanks to the famous one-click system developed by Hublot.

For the UEFA EURO 2020 European Championship, Hublot will be equipping all the referees officiating during the tournament with special Big Bang e Referee watches. The board used by the fourth official to show player substitutions will also be sporting Hublot colors.

In another major new initiative, 200 customers of the Big Bang e joining the Hublotista community will be given a non-fungible token (NFT) containing an excerpt from one of the episodes of the “Hublot Fusion Podcast.” These tokens were developed with the leading Ethereum software company, ConsenSys. The tokens strictly comply with the ERC-1155 standard, and their owners can exchange these tokens on platforms that are benchmarks in the world of NFTs, including OpenSea.

The Hublot Big Bang e UEFA EURO 2020 connected watch is available exclusively on and Hublot boutiques.

Bjorn Kuipers