Hudson Jeans announces collaborations with Miami Heat Forward Tyler Herro and another with celebrity stylist Brandon Williams as part of its ongoing marketing campaign for 2022.
Herro’s collection, which launched yesterday, includes three new fits in seven new washes, from skinny to straight to carpenter styles, in denim, black, and earthy brown washes, retailing for $255 to $275. Of course, several of the styles are also offered in longer inseams to target athletes and taller bodies. (Herro himself is 6’5”.) The collection will be sold on Hudson’s site and at Neiman Marcus.
“For as long as I can remember, I’ve been into fashion and clothes and what people wear. I remember growing up, when watching my favorite players, I would take notice of how they dressed; what they were wearing before or after games. I also pay attention to how people carry themselves, and I think what you wear is a big part of that,” says Herro. He adds, “ The creative process with Hudson was really cool. Throughout the process I was able to share my feedback and input, and ultimately created a capsule collection of my favorite jeans and washes.”
Williams is a leading stylist for many NBA, MLB, and NFL athletes. This capsule, inspired by his personal style and passion for denim, features 14 pieces, each named for some of his influential clients and friends, including NBA stars Mike Conley and Julius Randle. The neutral-toned pieces include William’s interpretations of a cardigan, trucker jacket, as well as several bottoms styles including a cargo, slim-fit, and flared silhouettes. Pieces retail starting at $85 for a T-shirt, running up to $895 for a pair of premium leather jeans. The collection will be sold on Hudson’s site and at select Saks Fifth Avenue locations.
“Working with Hudson has been a dream,” says Williams. “They completely gave me the keys and what I needed to be proud of this collection. I made sure to perfectly include my trademark styling approach such as fit technique and tonal vibe so that it feels like Brandwills and within the mind and brand voice Hudson has built. My favorite part of the collection is the leather jean and my signature cardigan fleece.”
Hudson has been focused on new capsules and collaborations for the brand’s 20th anniversary according to Suzy Biszantz, Group President, Men’s and Women’s at Centric Brands, LLC, (parent company of Hudson). “We have three main collaborations breaking this year, including those with Herro and Williams,” says Biszantz. “Another, with stylist Zoe Costello, will break this Fall.”
Costello, known primarily for her work in the music and film industries, has styled artists Tyga and Quavo Huncho, and actors Julianne Hough and Krysten Ritter. She is also a contributing editor to Flaunt magazine.
Biszantz points out that the collaborations are planned to extend at least into next year, and other marketing efforts to support them will include advertising, such as billboards around the Bal Harbor Neiman Marcus in support of an appearance there by Herro, and others on Sunset Boulevard in Los Angeles for a recent event held there for Williams.