Hudson’s bay remodels ‘the room in vancouver’

by Stephen Garner

Hudson’s Bay has reopened “The Room in Vancouver” after an extensive renovation. After scouring the globe for the newest and most coveted brands, The Room was holistically rethought to offer customers an assortment of more than 100 designer brands for women, and for the first time, the introduction of menswear collections.

“Discovery is at the core of The Room,” said Tyler Franch, vice president and fashion director at Hudson’s Bay. “We have curated the collections to appeal specifically to the Vancouver market, while still highlighting The Room’s unique point-of-view; one that’s more forward-thinking and conceptual, with a strong representation of each designer’s brand DNA.”

The Room in Vancouver hosts an impressive assortment of designer brands throughout its 13,700 square-feet of retail space —ranging from Thom Browne, Jacquemus, Balmain, Vetements for women, and Marni, Maison Margiela, Lanvin, J.W. Anderson, for men. The extensive collection also includes twenty exclusive brands like Arizona Love and Baum Und Pferdgarten, with of-the-moment merchandise across handbags and footwear — the most robust assortment in Canada, including Midnight 00 and The Volon.

Designed as a retail theatre, the shopping experience at The Room is elevated through visually-impactful storytelling moments like limited-time concept spaces, photo-worthy installations, and exciting pop-ups beginning with a 10-brand Korean designer showcase, featuring emerging brands, KUHO, Low Classic, Andersson Bell, and, exclusive to The Room, Yuul Yie.

In addition to its extensive renovation, The Room has also expanded its e-commerce presence through thebay.com to offer customers the opportunity to shop designer collections in the convenience of their homes.

The Instagram-worthy experience is now open in Hudson’s Bay downtown Vancouver at 674 Granville Street.

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