Hudson’s Bay revamps rewards program with app, personalized offers, quests

Hudson’s Bay hopes to capture customer interest with a revamped loyalty program that includes a new app and personalized offers.

“Hudson’s Bay was one of the first to introduce a rewards program in Canada, and since then we have seen tremendous change in how people are shopping, how they are prioritizing their purchases, and what they are looking for in a loyalty program,” said Kevin Parry, Hudson’s Bay’s vice-president of credit and loyalty, in a statement. “We wanted to level up our rewards game.” Read more at Toronto Sun.