Hugo boss and porsche toast end of season 5 of formula e racing

by Stephen Garner

With Formula E Season 5 culminating in New York this past weekend, BOSS and Porsche teamed up on Thursday night to celebrate the street racing series and reveal new facets to the German duo’s partnership.

Hosted by Hugo Boss CEO Mark Langer, the #RaceAhead event took place at Pier 17, overlooking the Brooklyn Bridge. More than 500 guests enjoyed a sneak preview of the innovations arriving in Formula E Season 6 and the Porsche x BOSS capsule collection for fall/winter 2019. The new Porsche Motorsport Teamwear by BOSS was also unveiled for the first time on Thursday night. Notable guests such as Dylan Sprouse, Barbara Palvin, Mark Webber, and Nico Rosberg, were in attendance.

The Porsche x BOSS capsule takes inspiration from the sleek lines of a Porsche sports car and includes both tailoring and smart-casual pieces.

Hugo Boss began its partnership with FIA Formula E in 2017, and joined forces with Porsche in 2019, continuing the brand’s long and successful association with motorsports.

The final races of the Formula E season took place Saturday, July 13 and Sunday, July 14, at the Brooklyn Cruise Terminal in the Red Hook neighborhood of Brooklyn.