Hugo boss named official fashion partner of soccer club fc internazionale milan

by Stephen Garner

German menswear brand Hugo Boss has inked a new deal to become the official fashion partner of Italian soccer club FC Internazionale Milan. Starting at the beginning of the Serie A 2019/2020 season, the two-year agreement entails outfitting the players, coach, managers, and the team’s technical staff with formal suits.

The team will wear Boss at all official club events, including European competitions.

The range, created exclusively for the players, includes a dark blue suit from our ‘Create Your Look’ line, paired with a blue cotton stretch shirt and a navy silk tie with the Inter emblem. In addition to this formal outfit, Boss created another look which includes dark blue pants and crew neck sweaters.

All looks will be available at Boss stores in Rome, Milan, Florence, and Verona.

“Inter is truly one of the most legendary and successful clubs in the world of soccer. This is why they are a perfect fit for our brand and we are happy to partner with such an excellent squad,” said Volker Herre, managing director of Southern Europe at Hugo Boss. “We look forward to the collaboration and the beginning of the season.”

“The partnership with Hugo Boss confirms Inter’s strategy of teaming up with brands of the highest caliber,” added Alessandro Antonello, corporate CEO of FC Internazionale Milano. “Inter is the pride of the city of Milan, the global fashion capital. Both Inter and Hugo Boss have always been synonymous with innovation and ambition, and we are confident that this will be a hugely successful partnership.”

FC Internazionale Milano is the latest addition to the Hugo Boss soccer sponsorship portfolio. The company already partners with internationally renowned clubs including Real Madrid, Paris Saint-Germain, FC Bayern, and Tottenham Hotspur.