by John Russel Jones

For the second year, Hurley announces its title sponsorship of the Hurley Pro Sunset Beach 2023 in North Shore, Oahu. The world’s best surfers are heading to the iconic open-ocean Hawaiian break to compete in this men’s and women’s world championship event, the second stop on the tour, and an event that will set the competitive tone for the rest of the year. 

The Hurley Pro Sunset Beach not only honors the world’s best surfing, but also the North Shore of Oahu, Hawaii, artists, and local surfers. To celebrate, Hurley will drop three new capsules to coincide with the event. The first celebrates Hurley’s epic big wave surfer and paddle boarder, Kai Lenny, with a new performance-based collection of hooded performance surf tops, boardshorts, and tees all geared to help consumers reach their full potential in the water.

Carissa Moore

The second collection supports five-time WSL Champion and Olympic Gold Medalist Carissa Moore, with a new Moore Aloha collection of swimwear and a line-up of local activations. This is Hurley’s third collaboration with Moore. The collection incorporates prints designed by local Hawaiian artist, Aloha De Mele, inspired by the beauty of islands, from the hibiscus and plumeria prints to the floral leis. The capsule pays homage and respect to the land Moore loves and calls home, and supports her Moore Aloha foundation which helps young girls be themselves. 

North Shore, Hawaii 2023

The third collab partners with Oahu-based artist and surfer, Nick Kuchar, known for his vintage-inspired art, with new Phantom boardshorts, shirts, and tees. The launch will coincide with the event and will be available this summer.

“Hurley first began as a premier brand known for surf, skate, and snow. We are now proud to also be known for supporting local artists and the inspirational work they create,” says COO and co-founder of Bluestar Alliance, Hurley’s parent company, Ralph Gindi. “Hurley truly is a global lifestyle brand, and we believe having a strong presence in art and music is equally as important as the action sports side,” he adds. This year’s event poster was created by Hurley’s own talented team of designers who were inspired to put a futuristic spin on the iconic wave. Local retailers are embracing the art, including Hawaiian Island Creations, which is featuring it for their advertising on Hawaiian Airlines.

Team Hurley is pleased to support its own surfers in this year’s event including Carissa Moore, Gabriella Bryan, Connor O’Leary, Jake Marshall, and Filipe Toledo.

The holding period for the Hurley Pro Sunset Beach, which is the second stop of the 2023 Championship Tour, is from February 12 to February 23, 2023. The event will be broadcasted live on, WSL’s YouTube channel, and on the free WSL app. Also, check local listings for coverage from the WSL’s broadcast partners.

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