by Stephen Garner
Akihiro Wajima Hypebeast Japan
Akihiro Wajima

Men’s contemporary fashion and streetwear online publication Hypebeast has announced it will launch a Japanese subsidiary by the end of this month. The company will be grounding its cultural influence in the region and marking another step in furthering expansion in Asia.

The company has also announced the appointment of Akihiro Wajima, former director of Farfetch Japan, as the new managing director of Hypebeast Japan, who will play an instrumental role in leading the team to success and continue to push forward its market share.

Japan is known for its impressive lens and unique take on expressing local and global culture. Hypebeast Japan, being one of Hypebeast’s flagship language sites, has been steadily building a distinctive editorial voice for its streetwear, music and lifestyle space in the country.

“Japan is one of my favorite places in the world – it’s one of the top places globally for cultural opportunities, and possesses an inquisitive, progressive and ready audience to the types of activations, content curation, e-commerce services, and creative production which are indigenous to Hypebeast,” said Kevin Ma, CEO of Hypebeast. “We are ready to take our business in Japan to the next level. As a first step, we will focus on expanding local editorial coverage and content in Japan, which will help to connect its unique cultural voice to the rest of the world through our Hypebeast platform.”

“I am pleased to lead Hypebeast Japan Ltd. and help the team to achieve a new level,” added Wajima. “Along with Kevin Ma and the team, I am sure we will achieve something exciting together and build a strong presence in Japan.”