I Visited A Nearly Empty Mall The Weekend Before Christmas And Saw The ‘Retail Apocalypse’
Dec 23, 2020
The weekend before Christmas, particularly “Super Saturday,” is usually a major shopping day, though like other retail trends it was totally different this year. I visited Marketplace Mall in Rochester, NY the weekend before the holiday and found it practically empty. It was hardly a surprise. Many retailers were forced to shutter this year in what has been dubbed the “retail apocalypse.” In January, Business Insider covered the way faltering malls added entertainment options to draw in shoppers and survive as anchor stores closed. Then, stay-at-home orders and the COVID-19 pandemic made matters worse; at least 8,300 stores closed in 2020, including Gap, Forever21, and JC Penney. Read more at Business Insider.
Just to set the record straight, I have traveled the Northeast as a men’s wear sales rep for many years. The Marketplace Mall a once proud locale for shoppers in Greater Rochester, NY has suffered for many years pre-COVID. Like many regions in the US, the country has had too many indoor malls with the same dept stores and national chains. No creativity. COVID has just perpetuated the issue.
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