ICONIX BRAND GROUP SIGNS BESPOKE LABS AS NEW LICENSEE FOR OCEAN PACIFIC

by Stephen Garner

Brand management company Iconix Brand Group has signed a one-year agreement with Bespoke Labs to be the new North American licensee for contemporary lifestyle brand, Ocean Pacific (OP).

The exclusive collection from Bespoke Labs will feature OP vintage graphics spanning each decade from the ‘70s to now and will make its debut for the spring season, launching April 2021. It will feature men’s and women’s tops and reflects the Ocean Pacific brand’s surf history and Californian aesthetic.

Ocean Pacific, previously a surfboard brand, became the first company to translate the West Coast surf culture into a lifestyle brand. The founder, Jim Jenks, created a clothing brand that met the demands of surfers in and out of the water. The brand fuses sports, music, art, and fashion with beach culture. The collection’s newly remastered vintage graphics will pull from the OP brand’s history to include categories such as surfer designs, heritage designs, brand icons, pro-surfing series as well as rare and re-mixed graphics.

“Ocean Pacific has defined the California lifestyle for five consecutive decades of youth culture,” said Ken West, GM/EVP of Bespoke Labs. “OP’s vast library of graphics is the perfect fit for our digital platform, allowing consumers to choose from 100’s of original OP designs on their preference of apparel style, fit, and color. New graphics, apparel styles, and collections will be continuously released throughout the year, and we plan to engage and collaborate with Ocean Pacific brand loyalists to maintain authenticity and deliver on their demands.”

The men’s and women’s Ocean Pacific collection, which retails between $25 and $65, will feature t-shirts, tanks, and sweatshirts in a customizable wide range of colors and graphics and will be available exclusively on opsunwear.com.

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