Iconix signs one step up as new licensee for pony

by Stephen Garner
Pony

Iconix Brand Group has signed a new agreement with One Step Up to be the exclusive apparel and footwear licensee for the PONY brand in North America. Under the new three-year deal, One Step Up and its subsidiaries, Fashion Footwear, Aggressive Apparel, and Kidz Concepts, will design and manufacture PONY footwear and apparel for men, women, and kids.

The new collection of PONY footwear for men, women, and kids will be the first category to launch for the spring/summer 2019 season, at retailers including Footlocker, Champs, and Kicks USA as well as pony.com. Additionally, men’s and women’s activewear and kids’ apparel will launch exclusively on pony.com for the spring/summer 2019 season, with expanded distribution in specialty stores planned for the fall/winter 2019 season. Other categories will include men’s and boys’ underwear and loungewear, debuting for the 2019 back-to-school season. The new footwear collection will include many of the most recognizable and iconic Pony footwear styles including the City Wings basketball shoe and the inaugural tennis shoe, the Top Star.

Founded in Manhattan in 1972, PONY has a rich history of influencing New York’s culture of cool. PONY stands for “Product of New York,” and has been worn by legendary athletes across multiple sports including basketball, football, baseball and even tennis. Since the 1970’s, PONY has been embraced by some of the biggest names in culture and entertainment, when the brand was one of the first to take true sports footwear and apparel and transition them into fashion statements.

“We’re excited to partner with Iconix to help grow the PONY brand through a new line of footwear and apparel,” said Harry Adjmi, president of One Step Up. “PONY is an iconic New York brand with strong recognition and growth potential, and we’re thrilled to help bring the brand to life through our new product lines.”

“Iconix looks forward to collaborating with One Step Up on the PONY brand,” added Robert Galvin, chief executive officer, president and a member of the board of directors at Iconix Brand Group. “With heritage athletic and lifestyle brands in high demand right now, our new partnership with One Step Up will help us evolve and expand the PONY brand in North America. We are excited to reintroduce the PONY brand to the market with a fresh approach based on storytelling and tremendous product. We have a unique opportunity to reintroduce the brand to a whole new generation with a powerful digital first and social media focused strategy.”

One Reply to “ICONIX SIGNS ONE STEP UP AS NEW LICENSEE FOR PONY”

  1. This seems like a great opportunity to expand the brand particularly as athletic wear increasingly becomes streetwear for everyone

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