by Brian Lipton

IFFMAGIC-CMYKUBM plc, a leading global business-to-business event organizer and marketing services organization, has announced the launch of IFF MAGIC Japan. This new joint venture between MAGIC (which is owned by UBM) and JFW-International Fashion Fair, Japan’s longest running, bi-annual fashion business tradeshow organized by renowned publisher Senken Shimbun, will take place April 26- 28, 2017 at the Tokyo Big Sight exhibition center.

IFF MAGIC Japan 2017 will be held as the cornerstone of Japan Fashion Week in Tokyo and will feature a re-imagined and re-merchandised show floor with new brands laid out in easily to navigate fashion neighborhoods that will maximize the experience for both retailers and exhibitors. IFF MAGIC Japan will also launch with a freshly developed social media presence, innovative marketing strategies and show floor activations, taking note from its U.S. counterpart’s longstanding success.

“Fashion is a truly global industry, and we are thrilled for MAGIC’s upcoming expansion into the Japan market in partnership with JFW International Fashion Fair, and UBM Japan,” said Chris DeMoulin, managing director, Fashion, UBM America’s. “Our combined expertise will not only help IFF MAGIC Japan evolve quickly to meet the dynamic needs of the Japanese market, but will provide a new platform for UBM Fashion’s global customer base to find new business partners and brands in Japan as well.”

The show will cover all categories, includes Men’s, Women’s, Children’s, Footwear, and Sourcing, said DeMoulin. “It features a robust mix of categories, leaning toward the contemporary. It’s a microcosm of MAGIC, and we see it growing to reflect the full market,” he added.

Through the creation of this show, UBM aims to further educate, inspire and facilitate commerce for retail buyers and attendees, while providing a unique experience to the Asia market. IFF MAGIC Japan will serve as a high-profile showcase for Japanese fashion brands and designers to promote themselves to Japan and the global market, and also as an opportunity for international brands and suppliers to access the lucrative Japanese market. “The current branded exhibitors are virtually 100 percent Japanese, but we expect some of our current USA show customers will want to use this event as entry point into the Japanese market,” added DeMoulin.


Editor’s Note: UBM is the owner of MR Magazine and Mr-Mag.com.