IHL GROUP INKS LICENSING DEAL WITH ELIE TAHARI FOR SLEEPWEAR AND INTIMATES
New York-based intimates, sleep and legwear company IHL Group has announced its exclusive, multi-year licensing agreement with Elie Tahari to develop, produce, and distribute men’s, women’s and children’s sleepwear and intimates for the brand. Under the terms of the initial six year agreement, IHL Group will also have the exclusive wholesale rights for these collections to all channels including department and specialty stores throughout North America.
Launching to the trade in the August 2017 market and positioned to hit stores in July 2018, the full collection will feature premium quality men’s undergarments in soft comfortable fine fabrications. First year sales projections for the collection are expected to exceed $10 million at wholesale.
“We are beyond thrilled and honored to partner with Elie Tahari, as it is such an iconic and prestigious brand that has become synonymous with luxury styling and modern sophistication,” said Sami Souid, president of IHL Group. “This exciting new partnership represents an important step for IHL Group in our ongoing strategy of enhancing our global brand portfolio and further establishing our presence within the intimates and sleepwear industry across all major channels.”
“We are delighted to partner with IHL Group on this exciting new category for our brand,” added Elie Tahari, chairman and CEO. “IHL Group is a proven leader in the intimates and sleepwear industry and we look forward to a very successful partnership.”
