Ike behar adds watches and jewelry with new license

by Stephen Garner

Ike Behar WatchesPremium lifestyle collection Ike Behar has inked a new licensing agreement with fine and fashion jewelry company NES Group/Xtreme Time to produce the brand’s new men’s watch and jewelry collections. The line will debut at JCK Las Vegas in the Xtreme Time booth B28142 this June, and will be available for Holiday 2016 delivery.

The new Ike Behar watches will utilize patterned silks, textured suiting fabrics, and fine quality leathers that will be combined with the brand’s patented quilted collar stitch and a stainless steel case. All watches will feature multi-function Japanese movements and will retail from $250-$350.

Behar’s new jewelry collection will feature bespoke bracelets and necklaces made out of stainless steel and genuine leather with an “any man’s” design approach. These will retail from $49-$99.

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“As we continue to innovate in the men’s accessory categories we are very enthusiastic about the message we can deliver with the Ike Behar brand,” said Ralph Hanan, VP of the NES Group/Xtreme Time. “Ike Behar is synonymous with class and sophistication and the brand has always done well combining bold fashion together with functionality. Our new jewelry and watch collections do a great job of extending that signature Ike Behar flair beyond the lapel and onto the best-dressed man’s wrist.”

Alan Behar, president of Ike Behar, added: “As our brand continues to evolve to a full collection of menswear and accessories brand based on the shirt collection first created by founder, Ike Behar, almost 60 years ago. We are very excited to partner with NES Group/Xtreme Time to bring a fresh jewelry and watch collection to the market. Their talented design group has collaborated with Ike Behar to develop a truly special collection which brings our brand and its heritage of style, craftsmanship and quality to the next level.”


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