This year Ike Behar provided each player and coach with a hand-tailored tie and pocket square for the event, while Coach Jason Garrett, “Voice of the Cowboys” Brad Sham, and award winners Sean Lee, Darren McFadden, Dan Baily and Chris Jones were outfitted in custom Ike Behar shirts, suits, slacks, and sport coats. Ike Behar also provided a pair of custom packages to the event’s silent auction.
“Ike Behar is responsible for the suits and the ties of everybody today… but it goes so far beyond that,” said Garrett.
The annual Cowboys Kickoff Luncheon, held before each football season at AT&T stadium in Arlington, Texas, features a program beginning with a silent auction followed by an awards ceremony all to benefit The Courage House at Happy Hill Farm Academy, a north Texas college preparatory and boarding school for under privileged youths. As part of the program, Ike Behar personally presented this year’s winner Sean Lee with the Defensive MVP award along with Neiman Marcus Director of Charitable Giving, Kevin Hurst.
“Ike Behar is honored to once again support the Cowboys along with Neiman Marcus at their annual Kickoff Luncheon to benefit the tremendous work at Happy Hill Farm,” said Alan Behar, CEO of Ike Behar. “We have a long history in Dallas and now with our new Ike Behar store look forward to further working with the Cowboys to showcase their good work and our brand.”
Also in August, Ike Behar added to its growing roster of branded boutiques with the opening of a new shop at 3699 McKinney Ave in the trendy West Village neighborhood in Dallas, Texas. As the latest in an expanding network of retail stores, that includes shops in Chicago and Washington D.C., the Dallas boutique features Ike Behar’s collection of luxury menswear and accessories.