Ike behar releases new collection inspired by ‘john wick’ movie franchise

by Karen Alberg Grossman

Ike Behar has launched a new line of Italian-made suits, dress shirts, ties, and accessories inspired by John Wick: Chapter 3 – Parabellum, which releases in theaters May 17th.  In this third installment of the popular action franchise, super-assassin John Wick (played by Keanu Reeves) returns with a $14 million price tag on his head and an army of bounty- hunting killers on his trail.

Building upon its six-decade history of sartorial excellence and working with costume designer Luca Mosca to provide wardrobe for all three films in the franchise, Ike Behar has created a collection capturing the elegant style of John Wick. Taking its name from the film series’ iconic Continental Hotel, the collection features some of the same garments originally made bespoke for the film.

This new collection, dubbed the Continental Collection, is now available at Ike Behar’s boutiques in Boca Raton, Charleston, Charlotte, and Washington, D.C., as well as online at ikebehar.com, and at select retailers. Suits are made in Italy of natural stretch wool and fashion items (T-shirts, shoes, ties, belts, shirts and cufflinks) range in price from $95-$995.

“Over the decades, Ike Behar has made something of a tradition out of collaborating with Hollywood on a number of film and television projects,” said Alan Behar, CEO of Ike Behar. “Our latest endeavor with John Wick: Chapter 3 – Parabellum goes beyond just outfitting John Wick. This time, we’ve partnered with Lionsgate to create a complete collection, including apparel and accessory styles worn in and inspired by the movie. The collection features a monochromatic color palette and sleek streamlined silhouettes that reflect the neo-noir aesthetic of the film and series.”

At an event held last Friday, Ike Behar and Lionsgate created The Continental Experience, a unique immersive happening that recreated the interior of John Wick’s safe haven: The Continental Hotel. The event was set in the real interior shooting location from John Wick: Chapter 3 – Parabellum. Inside, activations represented all three films, including getting outfitted for the ultimate John Wick look by Ike Behar. Hotel staff & characters interacted and performed, prizes were given out, and a good time was had by all.

Photos by Marion Curtis / StarPix for Lionsgate