IKE BEHAR TAPS CONCEPTS NYC TO LICENSE MEN’S UNDERWEAR
Behar Licensing Corp. has teamed up with New York-based underwear and loungewear company Concepts NYC Inc. via a multi-year licensing agreement to produce, market and distribute Ike Behar men’s underwear and thermals. The Ike Behar underwear collection will be sold in better department and specialty stores nationwide.
“As the Ike Behar brand continues to evolve to a full collection of fine menswear and accessories, we are excited to expand our product with underwear,” said Alan Behar, president of Behar Licensing Corp. “Concepts NYC has partnered with us to bring a premium high-quality collection that complements the brand characteristics of our company.”
Joseph Bibi, president of Concepts NYC added: “I’m excited to be a part of the Ike Behar success story. We are looking forward to bringing that success beyond the shirt and tie rack to the underwear drawer.”
