Indochino expands further in california

by Stephen Garner

Made-to-measure apparel company Indochino is expanding with a new showroom opening in Santa Monica Place on Wednesday and a new Melrose Avenue flagship arriving this summer. Having quadrupled company revenue since its first California showroom opened in 2015 in San Francisco, the Golden State continues to be a key region for Indochino.

Santa Monica will be Indochino’s fourth showroom in the region and 41st overall. By the end of 2019, there will be at least seven locations in total across the state with the addition of a 2,500 square foot showroom on a prime section of Melrose strip, plus stores in San Jose, San Diego and Roseville, near Sacramento. The retailer will have over 50 showrooms across North America. This past fall, showrooms opened in Newport Beach and Madison Ave, New York and earlier this year, in Portland, OR.

“Santa Monica Place is a premier shopping destination and the ideal setting to showcase our one-of-kind showroom experience as we continue to change the way a generation of men build their wardrobe,” said Drew Green, president and CEO of Indochino. “Together with a new flagship on Melrose Avenue, we are excited to expand in Los Angeles and beyond so we can provide customers on the West Coast with an affordable luxury shopping experience of designing a garment that’s truly personalized for them, all without a high price tag. We like to call it affordable luxury.”

This news comes as the brand announced a new partnership with the Boston Red Sox in advance of its second Boston location opening in the bustling Seaport neighborhood. As the “Official Made-to-Measure Brand” of the Boston Red Sox, celebrity Sox shortstop Xander Bogaerts will suit up in Indochino and feature as a brand ambassador. The new Indochino location—at 79 Seaport Boulevard—is scheduled to open on March 8.