Custom apparel maker Indochino has announced a new partnership with the Boston Red Sox in advance of its second Boston location opening in the bustling Seaport neighborhood. As the “Official Made-to-Measure Brand” of the Boston Red Sox, celebrity Sox shortstop Xander Bogaerts will suit up in Indochino and feature as a brand ambassador. The new Indochino location—at 79 Seaport Boulevard—is scheduled to open on March 8.
The Red Sox partnership will see Indochino feature in a series of prominent activations both at Fenway Park and in Indochino showrooms, as well as via Red Sox digital and social channels.
“The 2018 World Champion Boston Red Sox are a symbol of the city’s will to win, with millions of fans locally and tens of millions more across the United States and around the world,” said Drew Green, president and CEO of Indochino. “We see our collaboration with the team as a tribute to the city of Boston, and to further revolutionize how Bostonians shop for clothing for generations to come.”
“We are thrilled to partner with Indochino as they continue to broaden their footprint in the Boston area,” added Troup Parkinson, executive vice president of the Red Sox. “Giving customers the ability to bring their design vision to life is incredible. We look forward to working with them throughout the 2019 season.”
Further, the brand’s new 2,234 square-foot Seaport showroom will complement the company’s original Boston location at 85 Newbury Street, which opened in the summer of 2015. Seaport will feature Indochino’s new spring/summer 2019 line in addition to classic fabrics. To celebrate the launch, every customer who steps into the brand’s Seaport location and purchases a custom suit during the first two weeks will receive one free custom shirt or one pair of chinos.
“We couldn’t be more excited to open in Boston’s fastest growing neighborhood,’ continued Green. “Our Boston-based customer base has grown by an incredible 400 percent since we opened on Newbury Street in 2015, and we look forward to providing local customers more availability to dress with confidence through our innovative retail approach that allows them to create one-of-a-kind garments, personalized, customized and fitted just for them.”