Indochino opens its 50th showroom

by Stephen Garner

Indochino has opened its 50th showroom in Washington, DC.

The custom menswear brand’s new DC store is a 2,700 square foot space positioned in the heart of the city’s nationally-designated Georgetown historic district. The two-level showroom is located at 3030 M Street NW, on Georgetown’s main avenue, and joins the other metropolitan area showrooms already open in Tyson’s Galleria and Bethesda Row.

Washington, DC is Indochino’s 13th showroom to open this year in varying geographical regions. Recent launches include new markets such as Paramus, NJ, San Diego, CA, Portland, OR and Kansas City, MO as well as cluster stores in high performing areas such as New York, Toronto, Boston, and Los Angeles.

“Opening our 50th showroom is an exciting moment for everyone at Indochino, and to be reaching this milestone in the US capital makes it all the more incredible,” said Drew Green, president and CEO of Indochino. “As we continue to welcome new customers from across North America, we’re finding that offering an in-person experience plays an integral role in growing a legion of loyal fans.”

Indochino’s expansion is not limited to showrooms. In 2019, the company expanded product offerings to include customizable long and short-sleeve casual shirts and recently launched new outerwear with custom macs, trench coats, and overcoats. The brand is also developing an upcoming custom fabric collection inspired by and created in tandem with the brand’s signature athlete, RJ Barrett, who is making his NBA debut with the New York Knicks this season.

“It’s been a pivotal year, and not only for retail expansion,” added Green. “To forge partnerships with the next generation of elite athletes and bring custom apparel to new product categories further differentiates us and increases our credibility as a relevant fashion brand.”

In Washington, DC, Indochino has been embraced by Washington Capitals’ player and Stanley Cup champion Tom Wilson, who first discovered the brand a couple of years ago in Vancouver, Canada.

“Playing in a league that requires athletes to wear suits on game days is a great tradition that gives you a chance to create a unique look each time you head to the rink,” said Wilson, Washington Capitals forward. “I love the fact that I can turn to Indochino for a custom suit that fits me perfectly – I get to pick from an endless selection of fabrics, linings, and details to add my personal style to each game day.”

This year, the digitally-native retailer will also open showrooms in Cleveland, OH on October 18th and New Orleans, LA on November 8th.

Washington Capitals player Tom Wilson / Photo by Jason Colston