Indochino pledges to suit up 25,000 grooms for free this year

by Stephen Garner

Indochino Garden Wedding 1Vancouver-based apparel brand Indochino will roll out a massive program in North America, pledging to suit up 25,000 grooms for free in 2016. Any groom whose wedding party of four or more groomsmen is outfitted by Indochino will receive his own made to measure suit free of charge.

With 6,200 weddings occurring in North America daily, Indochino is out to change the wedding experience for men by offering them an exclusive experience akin to luxury bridal shopping. With an entirely custom, seamless experience, grooms and groomsmen will look and feel like a million bucks in their one-of-a-kind suits. Indochino gives wedding parties the opportunity to design almost every detail of their suits from the style of lapel to the color of the lining to the personalized monogramming available inside each suit jacket.

“A wedding is one of the biggest days in a man’s life and we want to ensure the groom and his groomsmen will look and feel their best on the big day. Of course, if we can help remove some of the stress of wedding planning with a free suit – we’re happy to help,” said Drew Green, CEO of Indochino. “From the moment a groom steps into our showroom to when his party’s coordinated, picture-perfect outfits are delivered; every Indochnio customer will feel the made to measure difference.”

Here’s How It Works:

Step 1. Schedule an appointment at one of Indochino’s seven showrooms for the groom and his groomsmen.

Step 2. A Style Guide will personally work alongside the wedding party to design each suit in Indochino’s Groom’s Lounge – a dedicated space to relax and enjoy the experience. Get measured, browse from an incredible range of suit, tuxedo and shirt fabrics and select customizations that include lapel, lining, buttons, collar, cuffs, monogram, and more.

Step 3. Grooms and groomsmen can expect delivery within 4 weeks, at which time Indochino will invite the wedding party back to the showroom to ensure a perfect fit and complete satisfaction.

Grooms and groomsmen can visit any one of Indochino’s seven showroom locations in New York, Beverly Hills, San Francisco, Boston, Philadelphia, Toronto and Vancouver.

To learn more about Indochino’s wedding collection and book a showroom appointment, visit