by Stephen Garner
Vancouver-based apparel brand Indochino has unveiled its new NYC showroom, located at 424 Broome Street. The redesigned space comes after a series of expansions and brand announcements in the past few months.

Opening the doors to the bright, 2,400-square-foot showroom with high ceilings and skylights, the space retains the classic Soho architecture of the original building structure and features an additional 500-square-foot devoted to in-house tailoring. The design merges notes of traditional bespoke tailoring with high tech touch points, lending to Indochino’s now-signature made-to-measure shopping experience.

Large fabric paneling hangs throughout the modern, open space while mannequins showcase the latest suiting designs and customization options. Marble tables, glass and iMac working stations accent the showroom to complete the experience.

The redesigned space also features a Groom’s Lounge, a dedicated area for men getting married to enjoy the exclusive shopping experience that has everything the group needs to get dressed for the big day.