by Stephen Garner

Informa Markets Fashion has joined forces with CFDA, New York Men’s Day (NYMD), and NuOrder for the launch of CFDA and NYMD at Coterie and Project Digital shows.

The program, featuring a collection of designers showing on CFDA’s Runway360 digital platform, including NYMD menswear and gender-fluid fashion brands, will give designers the opportunity to showcase their latest collections to Informa’s global audience of fashion buyers and retailers. Powered by NuOrder’s B2B technology, the Coterie and Project digital marketplaces will bring to life fresh points-of-view in design and directly connect registered and qualified buyers to participating brands, allowing for increased discovery of new and unique product during the early 2021 buying season and highly anticipated American fashion week events.

The 20 designers participating in the program will showcase their latest autumn/winter 2021 collections as well as products available for immediate delivery through interactive and shoppable digital showrooms that allow brands to present collections in a variety of shoppable mediums such as lookbooks, videos, product catalogs, and more.

“We are thrilled to partner with the CFDA and NYMD to shine a spotlight on this incredible and highly curated group of emerging and very talented designers,” said Kelly Helfman, commercial president of Informa Markets Fashion. “The fashion-forward consumer is anxiously craving what’s new and next at a rapidly increasing speed. We are dedicated to helping our retailers and buyers discover emerging trends and fresh brands, and most importantly, efficiently facilitating the connection needed to bring these unique products to brick-and-mortar or digital shelves quickly.”

In addition to the designer’s collections being showcased within their dedicated digital showrooms, the CFDA and NYMD at Coterie and Project Digital program will also include robust custom content, contextualizing emerging trends that are immediately shoppable for retailers. These latest collections, which will have high visibility within dedicated CFDA and NYMD category pages in the Project and Coterie digital marketplaces, will also be highlighted in NYFW-aligned editorial roundups, social media brand previews, and digital marketing efforts.

“We are so excited and honored to facilitate the CFDA and NYMD brands exposure to retailers on the Project and Coterie digital marketplaces,” added Tommy Fazio, fashion director at NuOrder. “It is our mission here at NuOrder to help brands and retailers come together seamlessly to be inspired and connect. This program will give retailers, worldwide, the ability to shop brands and place orders.”

The CFDA and NYMD at Project Digital program will feature Carter Young, Chelsea Grays, Federico Cina, Ka Wa Key, Koh T, NIHL, Private Policy, Studio 189, Teddy Vonranson, The Stolen Garment, Timo Weiland, Victor Li, and Willy Chavarria.

“NYMD is excited to partner with Project, NuOrder and the CFDA to provide additional needed support for emerging talent on a global scale,” said Erin Hawker, founder of Agentry PR and NYMD. “The sheer visibility and the wholesale support of these platforms will help shine a spotlight on deserving talent.”

Steven Kolb, CEO of CFDA added, “We are pleased that our partnership with Informa Markets Fashion allows select designers, showing on Runway360, with additional opportunities to grow their businesses through the Coterie and Project digital marketplaces.”