Inside carson street’s new soho flagship

by Stephen Garner
Carson Street
Carson Street co-founder Brian Trunzo

It was just a few weeks ago when we were scrolling through our Instagram feed when we saw that Carson Street was closing its Crosby Street location and moving to a then-undisclosed site. Obviously, we had to investigate. Last Thursday, January 21 saw the soft opening of the new 3,300-square-foot space at 20 Greene Street. The very next day we were on-site for an exclusive store tour with co-founder Brian Trunzo.

“We love our American heritage roots. That world is a little more aligned with the sartorial world, which is where we started, on the sartorial side of things,” says Trunzo. “As we grew towards the designer side of things both personally and from a business perspective, it was getting harder and harder to present the collections as they deserve to be presented. So this new and larger space gives us the opportunity to re-route the ship and move in that direction properly.”

Designed by Emporium Design, the new flagship store welcomes customers to an open loft space, which features rows of 20 feet capital columns in the center and massive skylight in the rear of the building to allow in plenty of natural sunlight. Muted color, mid-century modern furniture from Mjölk, Token, and Ohuru and white oak herringbone wood flooring are mixed throughout the shop, echoing the elevated spirit of Carson Street.

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“We wanted to create a slower shopping experience from the last store,” adds Trunzo. “With the extra space, which we were able to create in 65 total days, we are now able to spread out the merchandise and treat the space like a luxury designer store.”

Along with a completely redesigned shop, the store has also launched a new website, carson-street.com, where menswear enthusiasts can browse the new brand experience. Trunzo and his team have also added new designer brands this season to help elevate the mix such as Marni, Marc Jacobs, Neil Barrett and Wooyoungmi, with online exclusives from J.W. Anderson and Craig Green. Trunzo noted that Greg Lauren and Lemaire are his top two brands with the highest sell-through.

In celebration of the opening, Carson Street will host a party on Monday, February 1 during New York Fashion Week: Men’s. Four hundred square feet of space in the back of the shop will be dedicated as a pop-up store and concept space, and New York City menswear line Rare Weaves will be the first brand to take over for the opening, making Carson Street the exclusive North American stockist of the line.