Inside Hedi Slimane’s Retail Makeover Of Celine

by MR Magazine Staff

Hedi Slimane prefers to play his cards close to his vest, so it’s hard to know exactly what he’s thinking. But the man likes his music, and he clearly let his song choice speak for him at the fall women’s-wear show for Celine, his second for the French brand: “J’ai un plan pour te garder.” Sung over and over in a playful woman’s voice, the message—“I have a plan to keep you”—seemed directed toward those who had criticized him for dropping the logo’s accent aigu and forgoing the 74-year-old house’s bourgeois history in favor of his own signature youthful rock ’n’ roll aesthetic. Read more at W.