Inside neiman marcus’ long-awaited manhattan flagship

by Stephen Garner

Dallas-based luxury retailer Neiman Marcus will open its highly-anticipated first Manhattan location on Friday, March 15 in New York City’s newest shopping and dining destination at Hudson Yards. This store boasts a customer-centric shopping experience throughout three levels of luxury fashion, digital innovation, and delectable dining, all located on levels 5, 6, and 7 of The Shops & Restaurants at Hudson Yards.

The 188,000 square-foot store features thoughtfully curated products, unique services, an impressive art collection, and three signature dining options, which includes Cook & Merchants, Bar Stanley, and most notable, The Zodiac Room. Neiman Marcus customers will find iconic brands, alongside emerging brands, and exclusive product selected especially for Hudson Yards.

The store boasts several noteworthy offerings such as digital stylists connecting with shoppers from the new “Digital Styling Lounge” on Level 7. Here stylists who’ve connected with customers digitally will have a space to seamlessly engage with their clients in an intimate shopping experience.

Neiman Marcus Live

The store will also offer a personal shopping lounge, a men’s club room, and digitally-enabled fitting rooms that will create new ways for shoppers to engage with the store’s sales associates.

Exclusive shops and enhanced services that can only be found at Neiman Marcus Hudson Yards include the “Travel Shop,” outfitted with a perfectly curated assortment of travel apparel and accessories for women and men on-the-go; Cook & Merchant’s Kitchen offering demonstrations, tastings, and mixology classes which will serve up culinary delights to customer; and Neiman Marcus Live, a performance stage offering live activations and concerts.

“We’re thrilled to be introducing Neiman Marcus Hudson Yards as a continuation of our strategy to transform the Neiman Marcus brand into a digital luxury platform,” said Geoffroy van Raemdonck, CEO of Neiman Marcus Group. “This store recognizes our brand’s history and heritage while adapting to how the next generation of luxury customers shop. Neiman Marcus Hudson Yards will be all about providing physical and digital experiences in a way not seen at other stores, creating a personal customer experience that is seamless and magical.”

The Zodiac Room

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