Inside Russell Wilson And Ciara’s New Fashion Store In Seattle, Where Tech And Sustainability Are Key

Russell Wilson and Ciara have brought their fashion sense to one of Seattle’s most exclusive shopping destinations, opening the first store for their company, The House of LR&C at University Village.

The Seattle Seahawks quarterback and music superstar are selling several of their own brands at the location, including Good Man Brand (menswear); Human Nation (gender inclusive streetwear); LITA by Ciara (contemporary women’s brand); and Wilson’s 3Brand (kids apparel). And they’re using a mix of technology and sustainability to attract and inform customers. Read more at GeekWire.