Instagram is a go-to app for sharing lifestyle photos of brunches, sunsets, and pets, and it’s helped breed a new kind of Internet star: an influencer/tastemaker. These people have hundreds of thousands of followers, and use that clout to make money from brands. But now, other smaller businesses and advertisers, who may not be looking for worldwide virality, are turning to the platform to make bank, and it’s becoming a crowded space. As a result, Instagram has been trying to become as amenable a platform as possible for businesses and advertisers. Here’s how. Read more at Fast Company.