Interview: James Pawson, Sportswear Apparel Designer At Rapha

Back in 2004, Rapha upended the cycling apparel industry when they started making gear that was more stylish, comfortable and innovative—rebuffing the garish (often juvenile) styles that dominated at the time. From using Merino wool—and updating it by blending it with synthetics for less sag and faster drying—to featuring upscale elements found in designer garments, the brand’s dedication to premium fabric, construction and sophisticated aesthetics made for elegant, elevated bike gear. Respect for the brand has only grown over time, and today Rapha has a reputation for quality apparel and accessories that last. Read more at Cool Hunting.