Why Investors Don’t Care About Under Armour’s Bad Weekend

Sunday was a bad sports day for Under Armour nation. Stephen Curry and his Golden State Warriors lost Game 7 in the NBA Finals to the LeBron James-led Cleveland Cavaliers. And on the golf course, Jordan Spieth at the U.S. Open, failed in his bid to win the tournament in back-to-back years after an impressive 2015 victory. The heartbreaking losses aren’t denting the Under Armour brand, at least not on the stock market. Shares actually are trading up on Monday, increasing about 3% on a day when the broader stock market is also rising. Rival Nike’s shares are also up, albeit just 2% despite the fact that Cavaliers star James is a Nike-backed athlete. Read more at Fortune.

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