Is Anyone Surprised That Balenciaga & Yeezy Are The World’s Hottest Brands?

Every quarter Lyst reveals its list of the world’s most searched-for — and therefore hottest — fashion brands and items, yielding occasionally surprising results and often reinforcing expectations. I’d posit that Lyst’s Index data for Q3 2021 (July through September) falls safely into the latter camp, given that it’s two hottest brands are Balenciaga and YEEZY, as you’d probably expect. Now, technically, Kanye’s brand isn’t actually on the list of top brands but given that it has once again topped the quarter’s hottest products list with the Foam Runner, I’d say YEEZY also deserves top billing. Ye could use a win right now, anyways. Read more at Highsnobiety.