Is Experiential Marketing The Future Of Retail?

The landscape of retail today has moved past just the allure of in-store promotions. With recent developments in Amazon and other monstrous e-commerce platforms, retail marketing has become less about savings and more about the experience. Demands and expectations are ever-changing, and with the significant advancements in technology today, businesses must reconsider how to deliver their products to consumers. So, is retail marketing even necessary today? And will shoppers continue to remain loyal to its seemingly outdated business model? Let’s dig deep into why this matters and uncover the truth of today’s retail “experience.”  Read more at Inc.