Is Portugal The Next Fashion Capital Of The World?

by MR Magazine Staff

There was the October 2017 relaunch of its local Vogue edition – which has since taken a visual direction that seemingly prioritizes artistic freedom over commerce – in addition to being the native land of the founder behind luxury e-tail giant Farfetch. Add to that, the export of some of the modeling industry’s most in-demand faces. Plus, local manufacturers dealing with demand from luxury apparel houses the world over. In short – the ingredients allowing Portugal to be integrated into the global fashion conversation, in an unprecedented manner. Nonetheless, in what appears to be a coming ofage process, the country’s local fashion designers are yet to join the ranks of their more esteemed Europe-based counterparts. Amidst it all, is Eduarda Abbondanza. She founded Lisbon’s fashion week – which goes by the name of “Moda Lisboa” – in the year 1991. The bi-annual fashion event wrapped its 50th edition in the first quarter of this year. Over the course of more than two decades, the fashion week’s founder has witnessed the rise of now-Victoria’s Secret Angel Sara Sampaio, the Cabral brothers, the Sampaio twins and current face of Paco Rabanne’s Pure xs fragrance Francisco Henriques. Read more at Forbes.