Is Real-Time Personalization The Future Of Fashion Retail?

As fashion retailers struggle to strike the right balance between AI-driven personalization and personal touch, a new e-commerce platform aims to set the standard. Launched on Wednesday, The Yes is promising real-time personalization through an app-based shopping platform that offers the complete product catalogs of 145 fashion companies, ranging from mall brands (Levi’s, Aritzia) to DTC players (Everlane, La Ligne) to designer names (Prada, Khaite). When a shopper designates a “yes” to a style they like, then styles that are similar will immediately move higher in their feed — this is guided by a team of taxonomists led by Taylor Tomasi Hill, former fashion director of Moda Operandi and Marie Claire. The Yes will launch with a total of 73,000 styles, intentionally spanning price points based on modern consumers’ shopping habits. Read more at Glossy.