In terms of sales, last year was a much better holiday than most predicted. Tepid expectations for the season gave way to 8.3% growth, according to the National Retail Federation. But it wasn’t a particularly joyous season, with many concerned for the health and safety of their families as the pandemic raged across the U.S., and the world waited for vaccines to become available. Shoppers stayed home in large droves, buying holiday gifts online instead, and retailers tried to encourage safe buying behavior through curbside pick-up options and other conveniently distanced methods of purchasing. Retailers reimagined traditional holiday activities virtually, and customers accepted things were going to be a bit different than usual. Read more at Retail Dive.