Italy’s moncler turns on speed to tackle fickle fashion

by MR Magazine Staff

Italian luxury coat and knitwear maker Moncler said on Wednesday it will tailor the pace of its collections to younger and more fickle customers with a speedier strategy. As Instagram posts and so-called influencers drive faster fashion, brands are under pressure to deliver more collections, with limited items and exclusive “capsule lines”, where a few items are available for a short time or only in selected shops. Moncler, which sells its signature puffer jackets for more than 1,000 euros ($1,236), signalled a change in November, ditching its two ready-to-wear catwalk clothing lines Gamme Bleu and Gamme Rouge and parting ways with its designers. Read more at Reuters.