IT’S AN ACTIVE APPAREL DEBUT AT STANCE TODAY

by Christopher Blomquist

Stance, the 22-year-old brand best known for its cool, artistic take on socks, launched its Active Apparel collection today, the brand’s largest clothing program to date.

Available at stance.com and Stance locations nationwide, the line, which includes men’s, women’s and unisex pieces, encompasses hoodies, sweatpants, joggers, tees, headwear and more.

It is divided into four groups. The Shelter Collection includes hoodies and joggers in the brand’s supersoft and moisture-wicking “Butter Blend” propriety fabric and retails for $85-89. The Mercury Collection includes artist collaborations on all-gender fits and retails for $79-89. The Men’s Performance Collection includes a jogger, a short and crew-neck tees and retails for $49-89. Lastly, the Headwear Collection includes unisex hats and beanies that cost $25-30.

John Wilson, CEO of Stance, said: “Stance’s DNA is rooted in disruption, and our loyalists have long been asking us to create a more expressive activewear alternative that reflects their inner creativity. We’re proud to deliver premium quality apparel that is not only supremely functional, but supports our core mission to advance individuality through comfort and creativity. We see it as an open invitation for those who stand out, to join in.”

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