It’s Not Just Louis Vuitton’s MJ Glove, Diamonds Really Are A New Menswear Trend

by MR Magazine Staff

Established by Yoichi “Jury” Kawamura in 2005, Japanese jewelry brand EYEFUNNY was a Paris Fashion Week FW19 standout at Poggy’s Box showroom curated by Motofumi “Poggy” Kogi of UNITED ARROWS & SONS and POGGYTHEMAN. The label conflates high and low aesthetics by assembling diamonds into shapes and patterns associated with streetwear and pop art. The approach is a breath of fresh air in a stuffily traditional industry, attracting fans such as Ronnie Fieg, Daniel Arsham, Aleali May, Don C, and J Balvin. See more at Highsnobiety.